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eKonferencije.com: BUSINESS INTELLIGENCE AND ITS ROLE IN DECISION-MAKING

BUSINESS INTELLIGENCE AND ITS ROLE IN DECISION-MAKING

1. Blerta Moçka, Kristal University of Tirana, Albania
2. Gudar Beqiraj, Academy of Sciences of Albania, Albania
3. Daniel Leka, National Territorial Planning Agency, Albania

Increasingly commercial, nonprofit and public-sector companies’ decisions tend to be based on data. The information available to these companies is the most critical component for their success. Guided by the increased competitiveness due to changing business models and the growth of the demand for new applications, many companies are adopting Business Intelligence (BI) technologies, data warehouse (DW) and systems that help the decision making process. Companies have realized the importance of implementing BI strategies in achieving their business goals. Many of them are making BI functionality more useful for all decision makers, officers and employees who deal with clients. Product quality specialists can now use the appropriate data in Data Warehouse to analyze the quality of the product. After a successful analysis of data on products they can find rules and patterns that lie behind and consequently help of quality analysts and management to take better decisions regarding quality management.

This paper focuses on the importance and advantages offered by BI in the decision-making process analyzing the factors, technologies and best techniques for the implementation of BI.

Ključne reči :

Tematska oblast: ICT environment

Datum: 10.02.2014.

REDETE 2014 - Researching Economic Development and Entrepreneurship in Transition Economies


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