The success of any organization, in addition to achieving planned company goals by an adequate strategy, is reflected in how others see the organization. This implies the existence of specific entrepreneurial culture, which is reflected as a set of values and beliefs of employees, as well as the image of the company to the public.
Entrepreneurial culture is an essential element that is an invisible link that connects the company and its employees. Only with its compliance with other elements of the organization and implementation of appropriate strategy, it enables the efficient and effective operations.
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