1. Snežana Topalović, Ugostiteljsko-turistička škola, 36210 Vrnjačka Banja (Srbija), , Serbia
2. Olivera Živković, Univerzitet u Kragujevcu, Ekonomski fakultet, 34000 Kragujevac (Srbija), Serbia
3. Marina Stanojević, Univerzitet u Nišu, Ekonomski fakultet, 18000 Niš (Srbija),, Serbia
Digital business models (DBM) are business models (BM) that use digital technologies (DT), such as: artificial intelligence (AI), virtual reality (VR), Internet of Things (IoT), cloud computing (CC), 5G wireless technologies, big data (BD), etc., to transform the traditional way of doing business into a digital one. DBM models create and deliver new business value, fundamentally changing the way businesses do business and interact with customers. These models often include rethinking, checking and improving traditional business strategies, organizational structures and basic capabilities and capabilities in order to achieve success in the digital business environment (DBE), digital economy (DE) and the digital revolution in general, which is happening and rapidly changing traditional concepts at the world level, in the last ten years. DBM models provide a large number of benefits in business operations, such as: rapid growth and scalability, high quality and consistency, optimal pricing, productivity, reliability, efficient management, operating costs, decision-making, etc. Some examples of DBM models are: electronic commerce; business-to-business (B2B); business between companies and consumers, i.e. business in which businesses sell products directly online to consumers (business-to-consumer – B2C); business directly to the consumer, i.e. brands that sell directly to consumers, bypassing traditional retailers (direct-to-consumer – D2C); subscription model (SM), on-demand model (ODM), freemium model (FM), platforms that facilitate the sharing of resources or for short the sharing economy (SE) etc.
Predictions are that in the very near future, every organization will have to adopt digital automation in all phases of business, in order to sustain itself in the new dynamic digital business environment (DDBE). Although the initial costs of introducing these digital models and technologies may seem high through e-management of business models in a very short time interval the costs will be recovered, and later will exceed the investment many times over, with minimal business errors, and the process becomes efficient at every stage.
Digital business models (DBM) for the creation of material (physical) products are widely used in new production systems and concepts, such as: intelligent manufacturing (IM), digital manufacturing (DM), cloud manufacturing (CM), smart manufacturing (SM), industry 4.0 and other components of smart factories (SF), for the production of smart products (SP), which is the goal of this work. Digital business models (DBM), apart from creating material (physical) products, are increasingly used and focus on providing services, which are often realized online through platforms. In doing so, platforms are often used to connect different stakeholders (customers, suppliers, etc.) and to facilitate the creation and exchange of value.
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Tematska oblast:
SIMPOZIJUM D - Ekološki održivi materijali
Datum:
22.08.2025.
Contemporary Materials 2025 - Savremeni Materijali
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