1. Vladan Andonović, University Goce Delcev, Štip, Macedonia
2. Marija Ackovska, Institute of Economics, Skoplje, Macedonia
3. Neda Petroska Angelovska, Institute of Economics, Skoplje, Macedonia
In this paper we will present the newest achievements using RFID (Radio Frequency Identification) technology in relation to brand protection in today’s industry. At the beginning, our presentation of the paper will go to the explanation of RFID technology as a modern industrial concept and later moved on the details about brand protection in manufacturing.
We will consider production used in automotive industry and healthcare equipment. For example, carmakers are taking similar steps to improve the safety of their products. Key safety components such as brakes, air backs and seats or the rest parts of the car, can be tagged so that the car manufacturer can trace faulty goods back to the supplier and then demand repairs or replacements. In future it will be possible to link RFID tags containing a unique identification number, such as the Electronic Product Code (EPC), to very important information, e.g. date of manufacture, materials used for that and origin of components.
In this article, as a result of our evaluation we will show that applying RFID technology, also, saves more than 50% of data entry time process. Other benefits of this technology are that gray market activity will be decreased on minimum scale so profit of companies will go up.
Ključne reči :
Tematska oblast:
Datum:
15.01.2013.
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