Despite extensive research on the use and application of the internet for mentoring purposes (e-mentoring) (e.g., Wells et al., 2006; Kasprisin et al., 2003; Jentsch et al., 2008; Stewart and McLoughlin, 2007; Rhodes et al., 2006; Bonnett et al., 2006; DiRenzo et al., 2010; Ensher et al., 2003) no attention according to our knowledge has been given to the adoption process. Furthermore the adoption of the internet for mentoring purposes was taken for granted overlooking the fact that the implementation of e-mentoring was based on the adoption stage. That is why this paper responding to Ensher et al. (2003) call for empirical research on e-mentoring, utilizes criteria associated with the adoption theory in order to offer some quantitative insights on this issue.
The use of Web 2.0 technologies and the success of social networks enabled a shift away from the Web as a passive information highway to a dynamic platform for the exchange of real communication, interaction and experiences (Pfeil et al., 2009) leading to the effectiveness and expansion of e-mentoring practices. The classification of the internet as a two-way symmetrical communication channel supports an egalitarian dialogic nature of e-mentoring programmes since mentors and mentees now have the power to initiate conversation and to maintain an active role in online discussions. Furthermore the elimination of obstacles like geographical barriers, time constraints, unavailability of suitable mentors, incompatibility in social status physical appearance or behavioural expectations increase involvement, satisfaction and value of e-mentoring programmes (Bierema & Merriam, 2002; Ensher & Murphy, 1997; Ensher, Heun & Blanchard, 2003; Kasprisin et al., 2003; Single & Single, 2005; Stewart & McLoughlin 2007).
It is obvious that mentors and mentees today find themselves to be in the midst of a learning curve, since adoption of e-mentoring is a slow continuous process and their effort to maximize e-mentoring results comprise an ongoing challenge. The advent of social software tools combined with Web 2.0 applications can maintain social capital while at the same time foster the informational, psychological and instrumental benefits, promoting e-mentoring programmes to relationship building tools. Based on the adoption theories of innovation we try to shed light on the adoption of e-mentoring in an effort to accelerate diffusion and improve effectiveness of its innovative nature.
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Датум:
20.05.2011.
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