Economies of developed countries heavily rely on small and medium enterprises, in which entrepreneurship is highly expressed. For that reason, the government's economic planners focused attention on creating the economic environment within all industries in which SMEs will be able to develop easily and freely. However, entrepreneurship in Serbia and in most Western Balkan countries mainly refers to the production and service activities of the real sector and much less on the creative industries. It deals with insufficient knowledge of the potential of this industry which in developed western countries recorded the continual highest growth rates both in revenue and in number of employees and we’re always looking for additional qualified staff. In addition, products and services of creative industries in these countries are become the very important export items. The importance of the creative industry expresses not only the results that it achieves, but also the attention that it deserves from the most important global institutions such as UNDP, UNCTAD, World Bank. Statistical indicators from the United States, which are used in this paper very clear show the kind of results which can be achieved by the creative industry if government intends to help its development. Entrepreneurship has particularly important place in the creative industry, given that a large part based on the creativity and initiative of individuals. Beside film and music industries, which by their very nature and number of consumers realize huge incomes, creative industries includes specific vertical segments that will reach its peak in coming years, this are primarily related to the development of computer animation and interactive television. For this reason, the economic planners of the Western Balkan countries should devote significantly greater attention towards creative industry that would also have to be taken into account in long-term plans of educational systems. A creative industry requires much less investment for the new job creation, which usually represents the biggest obstacle to faster economic development in these countries. This industry are partially relying both on the cultural heritage and cultural tourism, which by their nature entail a development of numerous other industries, such as transport, construction, food processing, textile industry and others. In order to encourage the development of creative industries should be used best practices from the European Union in particular from Great Britain, where creative industry accounts for a significant percentage of the GDP, and also in the foreign trade balance.
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20.05.2011.
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