The non-profit sector is an important component in the economic and political environment of The Czech Republic. But it is no longer sustainable without proffesional management.
Four types of non-profit organizations (NNOs) exist within the Czech Republic, each having a wide range of representatives.
• Citizen-action associations (71 164 in 2010)
• Foundation and charities (1648 in 2010)
• Legal entities established by the church or religious organizations (32 in 2010)
• Generally beneficial associations (1916 in 2010)
Non-profit organizations are not affiliated with the state and their efforts are aimed at helping all aspects of humanity. Non-profits operate in many publicly beneficial areas, such as social services, caring for the disabled, solving social issues, environmental protection, culture and the protection of cultural monuments and community development. Many of these organizations are also significantly involved in the area of sport. The basic motivation of their activities is not a return on investment, but is rather goodwill and the desire to help others. Any profits are reinvested into the organization. This is common used specification. I see non profit non state organisatioons more as a commercial company. They have no typical financial targets, but in case they will be managed well they can multiply their mission (help more people, strenght their information impact, change mind of bigger crowd, involve stakeholders, get regular sponsors, became attractive organisation for commercial partners). In this time NNO´s in Czech republic have underemployment and very universal working positions. Company Director is also fundraiser, marketing manager, businessman, personal manager and many other function´s. That influences his attitude to „less important activities“ and deadlines for them. Result of this is no Public relations, no marketing. But than it is like moving in circle, because when nobody knows what do you do, nobody want´s to support your activities.
In the Czech Republic is non profit sector getting profesionalised. But still for bigger half of commertional companies are non profil non state organisations still not reliable partner, because they have no marketing and sometimes nearly no management.
Financial issues are quite difficult discipline also in non profit sector. There is not so many ways how to keep your organisation financed to be able to fullfill its targets. Economical situation in Europe is no longer stable. Non profit organisations need to have long term partners to be able to keep their mission.
Growing trend of Corporate social responsibility in Czech companies and divisions could bring such a good opportunity for non profit organisations, but only if they will be prepared for this trend and be able to became a professional partner for commercial company.
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15.06.2011.
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