Who is meeting whom? Meeting of museum and heritage professionals with various experts we cannot do without (architects, designers, consultants, information specialists, suppliers, tourism experts, media people etc.); Meeting of institutions and professionals from a broad range of practice and interest in the field of heritage to provide practical inspiration and create a rich mutual learning environment; Meeting of experienced veterans and ambitious, creative newcomers from the converging variety of professions in the field of heritage, all in the context of the information society; Meeting of minds and cultures: Dubrovnik has been, throughout its rich history, a geographical point where Mediterranean meets Central Europe, where West meets East, where North meets South. Meeting of museums, heritage and conservation professionals as an opportunity to check rising convergence through four shared objectives and circumstances: user orientation, societal mission, Information and communication technology and common theoretical basis. Why the event? The widening profession needs quality information and benchmarking occasions; there are, annually more than a hundred awarded, new or renewed institutions world-wide and a great number of exceptional projects hardly known to the international professional public. All of them deserve further professional and public attention. Besides, we live in an increasingly competitive world where standards of excellence, i.e. expectations, be it from public or our other stakeholders, are rising steadily. Presentations are structured is such a way as to produce the most usable insight into the awarded project and its protagonists. The participants learn by the best examples while their "least" profit remains the inspiration, stemming from specific differences in the same, grand domain of heritage. Presentations and discussions Our presenters are usually extraordinary professionals whose expertize has ben approved by a national or international award. Yet, as presenters, they are given clear instructions how to structure their presentation so that it answers most of your questions. Besides, every presentation is followed by a short discussion involving moderator and the participants.