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4TH ANNUAL CUSTOMER EXPERIENCE MANAGEMENT ASI A SUMMIT
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Thought Leader Sponsor
Market Probe is a full-service global marketing research and consulting firm specializing in stakeholder measurement engagements as well as a wide array of custom research assignments. The firm strives to build long-term partnerships with its clients, based on its team of professionals with research savvy, industry knowledge and technical experience. Market Probe’s customer, brand and employee-satisfaction expertise reaches businesses around the globe. We believe in building a worldwide presence so that we can continue to successfully serve our multi-national clients in an ever-changing marketplace. In addition to our corporate headquarters in Milwaukee, Wisconsin, we have full-service research offices in the U.S., Canada, the UK, Belgium, United Arab Emirates, India, Singapore, Hong Kong and China; and we have formed several strategic partnerships with field agencies around the world. We employ over 350 full-time employees worldwide, including approximately 120 in the United States and as many as 1000 part-time employees. We appear among the Honomichl list of Top 50 U.S. Firms.
Market Probe continues its commitment to thought leadership by introducing several new research models including: ADVOCACY AND PASSION: It is long recognized that customer loyalty is enhanced by strong brand affinity and good customer experiences. While Market Probe offers stand alone customer advocacy and brand passion models to help executives responsible for CEM and brand communications, there is new thinking of the relationship between these two and their combined multiplier impact on customer loyalty. Market Probe can bring this new thinking to enhance current tracking programs and relevant ROI analysis by measuring customer attitudes and behaviors.
We are specialized in analyzing Voice of Customer from any feedback across all support channels (call center, online chat, social and email)including free form text survey. Over 1,000 customers, including leading manufacturing companies, financial institutions and ad agencies are benefiting from our state of the art text mining solution - Mieruka Engine, "Visualization Engine" in English. One of our core strengths is in the area of "text mining". The usage of text mining technology in conjunction with big data is gaining mass popularity. And the demand continues to rise. Why? Because as the term suggests, “text mining” literally means to mine the data for text based patterns. Discovering consumer behaviors, preferences, and trends can lead to higher conversions, better margins and happier customers. And in the marketing world that’s as good as striking gold! We have ranked #1 above our competitors for four consecutive years in Japan.">Uvćaj
Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology. Experian is the only company in the world to offer a comprehensive Marketing Suite that unites customer insights, analytics, data quality and cross-channel marketing technology into a single platform.
Backed by the industry’s highest-rated client services team and the world’s largest consumer database, The Experian Marketing Suite is the world’s most flexible cloud-based data marketing platform that allows marketers to take advantage of capabilities, additional insight and functionality across the platform’s three core competencies: Identity Manager, Intelligence Manager and Interactions Manager.
Experian Data Quality is a global leader in providing data quality software and services to organizations of all sizes. We help our clients to proactively manage the quality of their data through world-class validation, matching, enrichment and profiling capabilities.
With flexible software-as-a-service and on-premise deployment models, Experian Data Quality software allows organizations around the world to truly connect with their customers by delivering intelligent interactions, every time.
For more information, visit https://www.edq.com.
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